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Citation: Schneider, Hanna and Moser, Kilian and Butz, Andreas and Alt, Florian: Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of the Mobile Fitness Coach Freeletics. 4. January 2016. Open Data LMU. https://doi.org/10.5282/ubm/data.71

Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of the Mobile Fitness Coach Freeletics
Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of the Mobile Fitness Coach Freeletics

This dataset was first used in the following article:

Hanna Schneider, Kilian Moser, Andreas Butz, and Florian Alt. 2016. Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of the Mobile Fitness Coach Freeletics. In Proceedings of the 34rd Annual ACM Conference on Human Factors in Computing Systems (CHI '16). San Jose, CA, USA. DOI=http://dx.doi.org/10.1145/2858036.2858290

Please inform the author(s) if you plan to use this dataset.

About the research: While we know that persuasive system design matters, we barely understand when persuasive strategies work and why they only work in some cases. We propose an approach to systematically understand and design for motivation, by studying the fundamental building blocks of motivation, according to the theory of planned behavior (TPB): attitude, subjective norm, and perceived control. We quantitatively analyzed (N=643) the attitudes, beliefs, and values of mobile fitness coach users with TPB. Capacity (i.e., perceived ability to exercise) had the biggest effect on users' motivation. Using individual differences theory, we identified three distinct user groups, namely followers, hedonists, and achievers. With insights from semi-structured interviews (N=5) we derive design implications finding that transformation videos that feature other users' success stories as well as suggesting an appropriate workout can have positive effects on perceived capacity. Practitioners and researchers can use our theory-based mixed-method research design to better understand user behavior in persuasive applications.

, UNSPECIFIED
Behavior Change, Fitness Application, Theory of Planned Behavior, Persuasive Technology, Personal Values
Schneider, Hanna
Moser, Kilian
Butz, Andreas
Alt, Florian
2016

[img] Microsoft Excel (Dataset in Excel-Format)
CHI2016_Schneider_Moser_Butz_Alt_2015.xlsx - Submitted Version

490kB
[img] PDF (Questionnaire in PDF-Format)
CHI2016_Schneider_Moser_Butz_Alt_2015_Questionnaire.pdf - Submitted Version

244kB

DOI: https://doi.org/10.5282/ubm/data.71

This dataset published at "Open Data LMU" is made available under the "Open Database License (ODC-ODbL)" v1.0 whose full text can be found at: http://www.opendatacommons.org/licenses

Abstract

This dataset was first used in the following article: Hanna Schneider, Kilian Moser, Andreas Butz, and Florian Alt. 2016. Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of the Mobile Fitness Coach Freeletics. In Proceedings of the 34rd Annual ACM Conference on Human Factors in Computing Systems (CHI '16). San Jose, CA, USA. DOI=http://dx.doi.org/10.1145/2858036.2858290 Please inform the author(s) if you plan to use this dataset. About the research: While we know that persuasive system design matters, we barely understand when persuasive strategies work and why they only work in some cases. We propose an approach to systematically understand and design for motivation, by studying the fundamental building blocks of motivation, according to the theory of planned behavior (TPB): attitude, subjective norm, and perceived control. We quantitatively analyzed (N=643) the attitudes, beliefs, and values of mobile fitness coach users with TPB. Capacity (i.e., perceived ability to exercise) had the biggest effect on users' motivation. Using individual differences theory, we identified three distinct user groups, namely followers, hedonists, and achievers. With insights from semi-structured interviews (N=5) we derive design implications finding that transformation videos that feature other users' success stories as well as suggesting an appropriate workout can have positive effects on perceived capacity. Practitioners and researchers can use our theory-based mixed-method research design to better understand user behavior in persuasive applications.

Abstract

Keywords

Behavior Change, Fitness Application, Theory of Planned Behavior, Persuasive Technology, Personal Values

Item Type:Data
Contact Person:Schneider, Hanna
E-Mail of Contact:hanna.schneider at ifi.lmu.de
URL of Contact:http://www.medien.ifi.lmu.de/team/hanna.schneider/
Subjects:Faculty of Mathematics, Computer Science and Statistics
Dewey Decimal Classification:000 Computers, Information and General Reference
000 Computers, Information and General Reference > 004 Data processing computer science
ID Code:71
Deposited By: M.Sc. Hanna Schneider
Deposited On:04. Jan 2016 15:16
Last Modified:29. May 2017 09:31

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