Migon H.S. / Harrison P.J. (1985). An Application of Non-Linear Bayesian Forecasting to Television Advertising. In: Bernardo / De Groot / Lindley / Smith (Hrsg.). Bayesian Statistics 2, 271-294; Amsterdam, Holland. Fahrmeir, L., Tutz, G. (1994): Multivariate Statistical Modelling Based on Generalized Linear Models. Springer, New York.